We connect the dots between where you are,
and where you want to be!

"Diets" don't work[for long].
We don't believe that dieting is the solution to your weight loss problem! We create sustainable lifestyle habits that keep the weight off, forever!
80% of women that start a diet will quit within 3-months and gain all the weight back that they lost. We focus on optimizing your metabolism so that fat loss is more efficient, and long lasting!

We don't believe that cardio is the solution to weight loss.
We optimize your metabolism by ensuring that your body is a calorie-burning machine. We prioritize hormonal function so that your body lives in fat burning mode. We know that there is nothing more frustrating than eating so little, doing so much cardio and still not seeing results you want!

If you're constantly bloated and gassy, your food choices are probably the culprit. When your digestive health is compromised, your body cannot prioritize fat loss because it's too busy fighting inflammation. We optimize your digestion with tailored nutrition plans that are specific to you.

You probably have had experience working with a trainer in the gym. The job of a trainer is to teach you how to lift weights; Our job is to teach you how to lose weight! Our coaches are experts in body composition which is completely different than what trainers do.

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Why women choose
Lady The F Up


We’re not just here to tell you what to eat or how to exercise, our job is to help you become the best version of yourself physically AND mentally. Our coaching services emphasizes your daily actions and behaviours that will lead to your success, including day-to-day planning & preparation, organization, optimal sleep, and minimal mental/emotional stress. We will help you form the habits, self-discipline and mental strength to adhere to your program, even on the days you don’t feel motivated. 


We don’t want to work with you forever. Our goal is to provide you as much knowledge and resources as possible so that you understand the “why” and “how” behind “what” you’re doing, so that you are be able to continue with this sustainable, healthy lifestyle for the rest of your life. We have done our job as coaches when you tell us that you’re ready to take what you’ve learned and apply it on your own. 

24/7 Support

Aside from your email check-ins, you are able to book face-to-face video calls with your coach to review exercise form, ask questions or discuss concerns at any time. Our coaches work 365 days a year to support you whenever you need it, and you will always receive a reply within 24 hours. We EXPECT you to have questions, and we ask that you communicate with your coach outside of your weekly check as soon as you need support. We actually get upset if you DON’T reaach out. We are always here to help you and you will never be bothering us. 

Problem Solving

It’s okay to make mistakes – that is part of the learning process. We emphasize consistency, NOT perfection. A huge component of your success will come from your communication and relationship with your coach. We are here to help you learn from those mistakes and set up action plans for the days and weeks ahead for your continued success. 

Exercise & Nutrition Programming

We don’t believe in generic plans or quick-fixes. For us, it’s all about what will work best for YOU. Your current lifestyle, likes and dislikes, digestive health, and prior exercise experience are all taken into account. No two clients will have the same plans or coaching approach because no two people are identical.  Our coaching provides you with exercises that will enhance your body’s unique natural shape, teaches you how to fuel your body with the right foods to see and feel optimal results.


While you work directly with one coach, you have the support of our ENTIRE coaching team and global online LadyTheFUp community of hundreds of strong, supportive women that all want to see you succeed! No matter where in the world you are located, the women of LadyTheFUp are there for you to celebrate your wins (big or small), and help pick you up when you’re down. 

Our business model is a bit different than most. We don't want clients to stay with us for long. We want you to look and feel your best, and when you do you will tell everyone. Our clients are our billboard ads; THAT is why we make sure you get in shape, and stay in shape for good!

97% of dieters regain all the weight back that they lost, and some more within 3 years. The obesity industry preys on your weakness and past failures; supplements, fad diets, crash diets, pills and a plethora of things that don't work. Diets don't work. We create long lasting lifestyle habits by providing you with accountability, support and the tools to strengthen your habits until they become apart of you!

Weighing yourself is not the only way to track progress, in fact many of the women we work with see incredible results and never have to step on a scale. Scales tell you how much you weight, not how you look, feel or how your clothes fit. The scale gives you your weight, not happiness!

The key to weight loss is working with your body,
not against it.
You spend money, invest time and energy but never see the fruits of your labour with your body. It's time to use a formula thats been proven to work.

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