We created LadyTheFup because we know the struggles women have to face each day. We use fitness as a vehicle to enhance and enrich the lives of the women we work with; when you are able to take control of one area of your life, it helps to gain confidence and control in other areas. We use fitness and body transformation to teach women how to become stronger, healthier, but most importantly to become the best versions of themselves. We use a unique approach through our structured coaching system that helps to make fitness, health and reaching your body goals, permanent.

Most fitness programs prey on your weakness and your vulnerability! We empower our women so that they are NOT dependant on us in the long run. We educate you on how to use your body optimally. We program you so that healthy habits and behaviour are no longer a short term diet, but a lifestyle.  

It’s very emotionally exhausting starting and stopping a diet. Each time you start a new diet and are unsuccessful with results, it takes a piece out of you. We end that cycle once and for all because we build you up from the inside out, like a house with a strong foundation. No amount of force can knock the house down. No amount of temptation,  stress or external force can knock you down when you are built correctly with a strong foundation.