The 60 Day Challenge.
Eight weeks of personalized coaching, real accountability, and a community of women — built to help you feel your absolute best, and keep it for good.
transformations
Our challenge is made
for three types of women.
Imagine how good you could feel if you finally felt your best.
Women who don't have time to work out in person with a personal trainer.
Women who have tried diet after diet, and program after program, with no success.
Women who feel like they lost themselves — and want their confidence back.
Diets don't work.
In fact, 80% of women who start a diet quit within 3 months and regain all the weight they lost. Our clients keep their results because we help build the foundation for sustainable fat loss.
The key is following a nutrition and training program tailored for you. With the right coach who understands metabolism, we end the fight against fat loss once and for all — so your body gets into, and stays in, a fat-burning state.
Take control.
The women we work with reach a tipping point. There's no better feeling than being in control of your decisions, your body, and your life.
Our program gives you the foundation to be your best — not just during the 60 days, but long afterwards. Strength in life is having the strength to control the decisions you make. That's power, and that's what the women we coach experience.
The best transformations
win over $5,000 in prizes.
Put in the work over 60 days, and your transformation could pay off in a big way.
$1,500 cash
or 24 weeks of coaching
Take home $1,500 in cash, or choose 24 weeks of Lady The Fup coaching to keep your momentum going long after the challenge ends.
A $3,000 valueCoaching or a
Transformation Photoshoot
Win 8 weeks of Lady The Fup coaching, or a Transformation Celebration photoshoot experience with a publication opportunity.
A $1,300 valueEverything you need
to win.
When you join the challenge, the full Lady The Fup coaching system works for you — for all 60 days.
24/7 Support & Accountability
Message your coach through the LadyTheFup app and always get a reply within 24 hours. Book face-to-face video calls any time to review form, ask questions, or talk through concerns. We actually get upset if you DON'T reach out.
Coaching Check-Ins
Send physique updates to your coach at least every other week to stay accountable and keep progressing — never hitting a plateau. We emphasise the daily habits that lead to success: planning, prep, sleep, and managing stress.
Education & Pro Tips
Get regular educational emails and videos from the coaching team, so you understand the "why" and "how" behind what you're doing — plus weekly tips to be more successful. At the end, you carry these habits forward for life.
A Community of Women
You work with one coach, but the whole team is behind you. Join an exclusive 60 Day Challenge members group to share wins, struggles, and sweaty selfies with strong, supportive women — many make life-long friends.
Personalized Nutrition & Training
Each person gets a unique plan for your shape, body composition, and lifestyle. It's all about what works for YOU — likes, dislikes, digestive health, and experience — with training that enhances your natural shape.
A Goal to Work Towards
The structure, the deadline, the prizes, and the community give you something real to aim for. It's time you finally experience what it feels like to be your best self.
It's time to feel
your best.
The next challenge starts September 7th. Spots are limited — claim yours and let's build the best version of you.